Gordon Laird

MSc (Econ); MA (Hons); PG Cert Executive Coaching; PG Dip Counselling & Psychotherapy; MCIPD


Trained on Hoolr!

Accredited Coach

Recommended Coach

Replies Quickly

About Me

Gordon consults and coaches with organisations in the areas of leading through change, organisational culture, leadership effectiveness, work-based relationships, resilience and authentic leadership. Gordon has coached and developed leaders in the UK, Ireland, Nordics, Germany, North America, and India to transform business performance through effective leadership and people engagement. 

Gordon’s coaching and consulting practice is informed by over 20 years’ experience as an HR leader in market leading FMCG (Diageo and Gillette), telecoms (BT) and financial services businesses (RBS), where he specialised in leadership effectiveness, change management, employee engagement, and organisational development. He is also a registered counsellor and psychotherapist. Clients appreciate Gordon’s ability to walk in their shoes, make the complex simple and apply fresh perspectives to their challenges. He brings a collaborative and relational approach to his work and is skilled in establishing a strong rapport as a basis for discovering enduring change, success and personal fulfilment. Gordon has a postgraduate qualification in Executive Coaching and is an accredited member of the Association for Executive Coaching. 

He is an accredited Intent Based Leadership practitioner and certified in Hogan psychometrics.

How I Coach

“Gordon built really good rapport at the outset. He asks some really powerful questions to get me to think about things differently and to help me gain some better perspective around them, especially where I had built up some blockers in my mind to how I could do things.” (MD) 

Gordon helped, supported and encouraged me to think in a different way about myself whilst going through a significant and impactful period of change. His calm, professional, caring and thought-provoking engagement style helped me get through to a positive conclusion. (Chief Information & Resilience Officer)

Industry Experience

  • Public
  • Private

Designed & built by Mucky Puddle